Feedback request text templates for buyer's agents

The first text

Sent within a few hours of the showing. Replace the braces and nothing else; every line below is doing a specific job.

Hi {agent first name}, this is {your name} with {brokerage}. You showed {short address} today. Mind 10 seconds of feedback? 3 taps, no login: {link}

Anonymous to the seller. Thanks either way.

The follow-up, sent once

About 24 hours later, and only once. If this does not land, the answer is no and chasing further costs you more than the response is worth.

Following up on {short address} from yesterday, in case it got buried. Same link, still 10 seconds: {link}

If now is not a good time, no problem at all, I will not chase it again.

Why these lines and not a longer, warmer message

The first sentence identifies you and the property because a buyer's agent may have shown four homes that day and receives requests from listing agents they have never met. An unattributed text with a link reads as spam and gets deleted, which is the outcome a longer, friendlier message is usually trying to avoid and rarely does.

The phrase '10 seconds, 3 taps, no login' is the most important part of the message and the part most often left out. The responder's decision is entirely about cost, so state the cost in the message rather than making them tap the link to find out. A link with no effort estimate is a link most people do not open.

'Anonymous to the seller' removes the other half of the objection. An agent who thinks their name will be quoted back in a negotiation will not tell you the price is high, which is exactly the answer you most need. Saying it in the request, not just on the form, is what gets the link opened in the first place.

'Thanks either way' and 'I will not chase it again' are not politeness filler. They are commitments that make the next listing easier, because the agents you text this week are the agents you will need answers from all year. An agent who has been chased four times by your system does not answer the fifth request.

What is absent: no pitch for your services, no request to keep you in mind for their buyers, no mention of your listing inventory. Anything that turns the message into marketing turns the response rate to zero.

A worked example

The actual message, filled in, and the reasonable expectation for it.

Sent

Tuesday 6:40pm, about two hours after a 4:15pm showing

Message

Hi Dana, this is Alex with Harborview Realty. You showed 123 Maple Ave today. Mind 10 seconds of feedback? 3 taps, no login: showfeed.app/f/8k2m1x. Anonymous to the seller. Thanks either way.

Length

212 characters, two sentences plus the sign-off

If no reply by Wednesday evening

Send the single follow-up. Then stop, permanently, for this showing.

What you do not do

Call. A phone call after two unanswered texts is how you become the listing agent other agents avoid scheduling with.

Variants

Same structure, adjusted for how the showing was captured. Keep the effort estimate and the anonymity line in every one.

• When you do not know the agent

  Add the brokerage to your introduction and nothing else. Resist explaining how you got their number; it draws attention to a question most people were not asking.

• After a broker open

  Send one text to everyone who signed in, the same evening, referencing the event rather than a specific showing time. Broker open attendees are a warmer audience and a single batch request is appropriate where four individual ones would not be.

• QR sign rider check-in

  If the agent scanned a rider on arrival, the property and time are already known, so drop the address confirmation and lead straight with the ask. Shorter is better when context is already established.

• Email fallback

  When you only have an email address, use the same body text with a subject line of the short address plus 'quick feedback?'. Expect a lower response rate than text and do not compensate by writing more.