Showing feedback form template (free, copy and paste)

The form

Copy this as it is. Everything is a choice except the last field, which is marked optional on purpose.

SHOWING FEEDBACK
{property address} · showing on {date}
Your answers are anonymous to the seller. About 10 seconds.

1. How interested is your buyer?
   ( ) Very interested, may write an offer
   ( ) Somewhat interested, keeping it on the list
   ( ) Not a fit

2. How did the price land?
   ( ) Priced under market
   ( ) About right
   ( ) A little high
   ( ) Well over market

3. What stood out? (tap all that apply)
   [ ] Showed well          [ ] Great location
   [ ] Layout worked        [ ] Layout did not work
   [ ] Dated kitchen        [ ] Dated bathrooms
   [ ] Condition concerns   [ ] Yard too small
   [ ] Street or road noise [ ] Priced above comparables

4. Anything else the listing agent should know? (optional)
   ______________________________________________

Thank you. Nothing here is shared with the seller under your name.

Why these fields and not the usual fifteen

Every field on a feedback form is a small toll charged to someone who owes you nothing. The person you are asking represents the other side of a transaction over this house, gets no benefit from answering, and carries a real risk if they write something quotable. A form that ignores that gets ignored back.

So question one is interest level with three labeled options rather than a 1-10 scale. Scales without anchors produce noise: nobody agrees what a 6 means, so a stack of 6s tells you nothing you can bring to a seller. Three named options force a real read and stay comparable across every showing on the listing.

Question two is price, and it is the reason the whole form exists. Price is the only variable your seller can change after listing, and the opinion of ten agents who tour comparable homes every week is the most credible evidence you will ever bring to that conversation. It is also the answer most likely to be withheld if the responder thinks their name is attached, which is why the anonymity line sits at the top of the form rather than buried at the bottom.

Question three is checkboxes rather than a text field because chips cost nothing to answer and commit the responder to nothing. An agent who will not write 'the kitchen is dated' in a sentence will tap it in a list, and for your purposes the tap carries the same information.

Question four is optional and says so. Make it required and you lose the three answers above from anyone who has nothing to add. Leave it optional and the agents with something specific to say will still say it.

What is deliberately absent: any question asking what the buyer would offer, anything about the buyer's motivation or finances, and any request to rate you as the listing agent. The first two ask an agent to negotiate against their own client in writing. The third makes the form read as marketing, and it is the fastest way to have the whole thing closed unanswered.

A worked example

What one completed response looks like, and what you would actually do with it.

Property

123 Maple Ave, Mesa AZ

Showing

Tuesday 4:15pm, buyer's agent from a competing brokerage

Interest

Somewhat interested, keeping it on the list

Price

A little high

Stood out

Showed well · Layout worked · Priced above comparables

Comment

Buyer liked it more than the two we saw before it. They keep coming back to the number.

What you do with it

Nothing on its own. File it. This becomes useful as the fourth response in a row reading price as high, at which point you have a pattern to show your seller rather than an opinion to relay.

What the seller sees

The interest level, the price read and the descriptors, aggregated with every other showing. Never the agent's name, never the brokerage.

Putting it to work

The form is the easy part. The sequence around it is what produces responses.

1. 1Build it wherever you already workGoogle Forms, your CRM, or a printed card at the property. The platform matters far less than the length. See the variants below.
2. 2Send it by text within a few hoursSame-day requests get answers about your specific property. Requests sent days later get generalities, because the agent has shown four other houses since.
3. 3Link straight to the questionsNo login, no account creation, no email verification. Every gate between the link and question one costs you responses, and the sign-in screen costs the most.
4. 4Follow up once, then stopOne reminder about a day later. A second reminder converts almost nobody and does cost you goodwill with an agent you will be negotiating against again.
5. 5Aggregate before you shareNever forward a single response to your seller. Wait until you have several and show the pattern; one agent's opinion invites an argument, a consensus does not.

Variants

Same five fields, three delivery formats. Keep them identical so responses stay comparable across a listing.

• Google Forms version

  Create a new form, add questions 1 and 2 as multiple choice, question 3 as checkboxes, question 4 as a long-answer field marked not required. Turn OFF 'collect email addresses' and 'limit to 1 response', both of which force a Google sign-in and will cost you most of your responses. Put the anonymity sentence in the form description where it is visible before question one.

• Printable version for a broker open

  Same questions on a half sheet at the kitchen island, with a pen. At a broker open you have people physically present and unhurried, which is the one situation where paper outperforms a link. Add a blank line for the brokerage only if you genuinely need it for your own records.

• Text message version

  For the request itself rather than the form, use the scripts on the feedback request text templates page. The message carries the link; the form above is what the link opens.