Broker open feedback form template

The card

Half a page, printed, on the island with pens beside it.

BROKER OPEN FEEDBACK
{property address} · broker open {date}, {time}
The seller sees patterns, never names or brokerages.

1. Do you have a buyer you would show this to?
   ( ) Yes, someone specific in mind
   ( ) Maybe, if the price moved
   ( ) Not right now

2. How is it priced against what you are showing this month?
   ( ) Priced under market
   ( ) About right
   ( ) A little high
   ( ) Well over market

3. One thing to change before next week. Pick one.
   ( ) Price            ( ) Photos
   ( ) Staging          ( ) A specific repair: {what}
   ( ) Nothing, it is the market

4. What stood out? (circle all that apply)
   Showed well · Great location · Layout worked
   Layout did not work · Kitchen dated · Baths dated
   Condition concerns · Yard too small · Road noise
   Priced above comparables

5. What did you tour it against? (optional, and the most
   useful line on this card)
   {an address or two you have shown recently}

6. Anything else the listing agent should know? (optional)
   ______________________________________________

Thanks for coming out.
{your name} · {brokerage} · {phone}

Why this card can ask six questions when a showing form cannot

Length on a feedback form is a tax, and the size of it depends on what the responder is doing when you charge it. After a showing you are stopping an agent walking to their car with a client in it, which is why the showing feedback form tops out at five taps. At a broker open the same agent is standing in the kitchen with a plate and has volunteered the hour. That is the one setting where two extra questions cost almost nothing, and it is why paper on the island beats a link here.

Question one is not 'how interested is your buyer' because at a broker open there usually is no buyer in the room. Reframing it as whether they have someone they would show this to gets the same signal from a different angle, and the middle option earns its place: 'maybe, if the price moved' converts a soft no into a priced no. An agent who will not say the house is overpriced will happily tell you their buyer would come back at a different number.

Question two is anchored to what they are showing this month rather than to some abstract idea of market value. These are people who walked through five comparable homes in the last fortnight, which makes their read the most credible price evidence you will collect all week, more credible in practice than a portal estimate and available far sooner than an appraisal. Keep the four options worded exactly as they are on your showing form so both sets of answers stack into one number when you sit down with your seller.

Question three forces a single choice, and the forcing is the point. Ask an agent what they would change and you get a wish list you cannot act on. Ask for one thing before next week and you get a ranking, and the option circled most often is the one you take to your seller with a straight face. 'Nothing, it is the market' has to be on there, honestly offered, because a question that makes criticism mandatory manufactures criticism.

Question five is the line most broker open forms leave off. Asking what they toured this against gets you the comparison set as the market actually sees it, which is frequently not the one in your CMA. Agents name the houses their buyers are weighing against yours, including the one two streets over that never made your list. Two or three cards naming the same address is a stronger argument for a price position than any spreadsheet you can build, and it is usable the same afternoon.

Read the stack with one correction in mind: broker opens are hospitable events, and hospitality skews written comments warm. You fed these people. The compliments in questions four and six are real but inflated, while the price read and the forced choice are much harder to be polite about, so weight those above the praise. Never hand the seller individual cards. Deliberately absent: anything asking the visiting agent to commit to bringing a client, anything that reads as a referral pitch, and any request to rate you or your marketing. All three turn a feedback card into a favor.

A worked example

A Thursday broker open, twelve agents through, nine cards back.

Property

123 Maple Ave, Mesa AZ, listed 11 days

Turnout

12 agents, 9 cards returned

Have a buyer

1 yes · 5 maybe if the price moved · 3 not right now

Price read

5 a little high, 2 well over market, 2 about right

One thing to change

6 price, 2 staging, 1 photos

Circled most

Showed well · Great location · Kitchen dated

Toured it against

Three cards named the same listing two streets over, priced lower with an updated kitchen

What you do with it

Walk the comp three agents named and put it beside yours in Friday's update. Six of nine picking price is what opens the price conversation next week, with the comp as the reason rather than your opinion.

What the seller sees

Turnout, the price spread, the one-thing tally, the descriptors. No names, no brokerages.

Running the hour so the cards come back

Attendance is the easy part.

• Cards and pens on the island

  The island is where people stop, eat and talk. The door is where they are still deciding whether to take their shoes off.

• Say the anonymity line once, to the room

  'If you have thirty seconds on the way out, the seller only ever sees patterns, never who said what.' That does more for your price answers than any redesign of the card.

• Do not hover while they write

  Standing over a card guarantees a polite one. Point at the stack and go and talk to someone else.

• Follow up with the maybes

  Every agent who circled 'maybe, if the price moved' is a warm call the day you change the price. If you would rather not keep that list by hand, Showfeed collects the same answers after ordinary showings by text and files them against the listing.