Open house feedback form template

The card

Copy this as it is. Print it at half-page size, or build it as a form behind a QR code at the door. Everything is a tap except the last two fields.

OPEN HOUSE FEEDBACK
{property address} · open house {date}
Anonymous to the seller. About ten seconds.

1. Are you working with an agent today?
   ( ) Yes, I have an agent
   ( ) No, I am looking on my own
   ( ) I am an agent
   ( ) I live nearby and I am just having a look

2. How does it show compared to the photos?
   ( ) Better than the photos
   ( ) About what I expected
   ( ) Not as good as the photos

3. How did the price land?
   ( ) Priced under market
   ( ) About right
   ( ) A little high
   ( ) Well over market

4. What stood out? (tick all that apply)
   [ ] Curb appeal         [ ] Kitchen
   [ ] Natural light       [ ] Layout worked
   [ ] Yard                [ ] Layout did not work
   [ ] Dated finishes      [ ] Yard too small
   [ ] Street or road noise
   [ ] More work than I want to take on

5. Anything the listing agent should know? (optional)
   ______________________________________________

6. Only if you want to hear about price changes or similar
   listings nearby (optional):
   Name {name}   Mobile or email {contact}

Thank you. Nothing here reaches the seller with your name on it.

Why an open house card is not a showing form

A showing feedback form asks one licensed agent who has toured five comparable homes this month. An open house card asks whoever walked through the door: a neighbor who wants to see the kitchen, a buyer three months from being ready, a couple who are represented and a couple who are not. They owe you nothing, they are standing up, and roughly half of them are not sure whether filling anything in obliges them to something. Every question has to survive that.

So question one is the routing question and it comes first. Knowing whether an answer came from an agent, a represented buyer, a browser or a neighbor tells you how much weight the rest of the card carries. An agent's price read is market evidence. A neighbor's is not, and is still worth having, because neighbors set the local conversation about what this street is worth. Asked out loud at the door that question reads as qualification. Asked as tap one on an anonymous card it reads as context.

Question two exists only on this form. Everyone at an open house arrived from the listing photos, which makes this the only setting where you can measure the gap between the marketing and the house. If most visitors tick 'better than the photos' you have a photography problem rather than a price problem, and the two get treated very differently. If most tick 'not as good as the photos' you have a staging or condition problem that is quietly costing you second visits.

Question three is worded identically to the price question on the showing feedback form, and keeping the wording identical matters more than the wording itself. You want one price dataset for the listing, not two that cannot be added together. When you eventually sit down with your seller, a consensus built from showings and open house visitors together is far harder to argue with than either half alone.

The tick boxes are balanced on purpose, positives and negatives in roughly equal number. A card offering only flattering descriptors produces a page of compliments your seller cannot act on, and visitors read the imbalance immediately: a form that has no way to say the layout did not work is a form asking to be told the layout worked. Balanced options also make it psychologically cheap to be honest, because ticking a box that is already printed feels like agreeing rather than criticising.

Contact details go last, stay optional, and carry a reason that serves the visitor rather than you. The instant a card reads as lead capture the feedback stops, because people who do not want a call simply put the pen down. That is why the sign-in sheet questions are absent: no budget, no timeline, no pre-approval status. Those belong on a separate sheet at the door. Mixing them into a feedback card costs you the price answer, which is the one thing here you cannot get anywhere else.

A worked example

One Saturday open house, and what the stack of cards actually said.

Property

123 Maple Ave, Mesa AZ, listed 19 days

Turnout

19 visitors, 11 cards returned

Who answered

6 unrepresented buyers, 2 represented buyers, 2 agents, 1 neighbor

Shows against photos

8 about what I expected, 3 better than the photos

Price read

6 a little high, 3 about right, 2 well over market

Ticked most

Natural light · Layout worked · Dated finishes · Priced high

Written comment

We are looking in the low four hundreds and this is at the top of that.

What you do with it

The photos are not the problem, so stop rewriting the listing. Eight of eleven read the price as high, which goes into Friday's update as a pattern rather than into a phone call as an opinion.

What the seller sees

Turnout, how it showed against the photos, the price spread, the descriptors. No names, no contact details, no comment attributed to anyone.

Getting the cards back

Most open house feedback is lost at the handover, not at the questions.

• Put it at the exit, not the entry

  A card handed over on the way in gets carried around and left on a windowsill. A clipboard by the door, offered as people leave, gets answered while the house is still fresh.

• Ask once, out loud, and name the anonymity

  'Would you mind ticking a few boxes on the way out? The seller only ever sees patterns, never who said what.' That sentence unlocks more price answers than any redesign of the form.

• Offer paper and a code, not one or the other

  Some visitors reach for the pen and some for the phone, and forcing either to switch loses the response. Keep both versions word for word identical.

• Send the showing form to anyone who came back

  A second visit deserves the agent-facing questions instead. Showfeed handles that side by texting the buyer's agent a three-tap form after every showing and folding the anonymous answers into the same live seller report.